InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Defining the Modern Learner Experience

Posted by Jennifer Hofmann on Jun 11, 2018 12:40:45 PM

102059427_sWhen designing and delivering content, we need to balance five elements of the learner experience: technology, design, people, place, and time.

In order to achieve this balance, we need to focus on the learner experience. We need to define and leverage how learning is structured, including when it is taking place, where it is taking place, and how it is being delivered.

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Topics: Modern Blended Learning, Blended Learning Instructional Design, Modern Learners

Preview: Blended Learning in Practice

Posted by Jennifer Hofmann on May 24, 2018 1:36:27 PM

eLearning Guild Blended Learning in Practice report preview

Are your organization's programs ready for the future? Has the instructional design approach you use evolved to support and actively engage modern learners? What implementation process works best when introducing this innovative, flexible methodology? 

Ultimately, effective blends rely on addressing all moments of learning need and modeling the way work happens today. And while learning professionals and researchers alike have identified proven benefits, stakeholders correctly point out that risks logically follow widespread change.

I'm pleased to collaborate with eLearning Guild to answer these questions and address these realities in my new report, Blended Learning in Practice.

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Topics: Modern Blended Learning

6 Signs Your L&D Strategy is Living in the Past

Posted by Jennifer Hofmann on Mar 22, 2018 1:00:00 PM

27698478_s.jpgIt’s very exciting to learn about and invest in the latest trends in educational technology. Who among us hasn’t been swept up by the allure of gamification, the promise of curation, and a desire to embed microlearning at every conceivable moment of learning need? 

No matter how enticing these new ideas might be, we are always (rightly) concerned about adoption. If we don’t implement well, these new technologies and instructional strategies will seem like just the latest trend, easily ignored while we all default to our normal, familiar learning mode: instructor-led. 

And, people are generally happy with that. We know how to learn in a classroom. We know how to teach in a classroom. 

It takes a modern learning culture to support modern educational technologies and instructional techniques. Unfortunately, many organizations are living in the past. While training success doesn’t depend on deploying the latest trends, and outdated learning culture can hinder employee, program, and organizational success.  

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Topics: Modern Learning Culture, Learning and Development, Modern Workplace, Modern Blended Learning, Modern Learners

New for eLearning Guild! Microlearning in the Virtual Classroom

Posted by Jennifer Hofmann on Mar 20, 2018 1:00:00 PM

guild-logo-header-1.pngVirtual classroom learning and microlearning have become commonplace in corporate training. Both options adapt beautifully to the modern classroom, which strives for adaptability, flexibility, and accessibility. At face-value, though, the connection between this EdTech option and this design model seems ambiguous at best.

As training professionals, we do our best to keep up with current trends in the field. We attend webinars to learn about design thinking, go to conference presentations on the latest thinking about augmented reality and training. And subscribe to blogs that promise to bring is everything we know about hot topics like mobile learning and gamification. 

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Topics: Microlearning, Modern Classroom

Exclusive Preview! Engaging Modern Learners: When to Push and When to Pull [eBook]

Posted by Jennifer Hofmann on Feb 28, 2018 1:00:00 PM

InSync_PushPull_eBook_KINDLE-188x300.jpgWe’ve been hearing a lot lately about the modern classroom. What makes it different? How is it the same?

There’s also been discussion about the fact that the way people learn in this modern classroom has not actually changed at all. Learners still need relevant, timely, and well-designed content. The foundational concepts behind adult learning principles still apply.

I happen to agree with that. There’s a reason everything old is new again. What we used to call performance support, many now call microlearning. Reusable learning objects are also now microlearning. What we used to call “chunking” is now spaced learning. Case studies and role-plays now fall under the umbrella of simulations.

Research and experience have taught us a lot about how people learn, and what strategies in instructional techniques best enable that learning.

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Topics: Modern Learning, Modern Learning Culture, Modern Learners

Now Hiring! Join Our Virtual Team

Posted by Jennifer Hofmann on Feb 9, 2018 1:03:57 PM
InSync Training Producers Global Team

Are you a GREAT virtual classroom producer? Do you have experience supporting WebEx Training Center, Adobe Connect, or any other virtual classroom platform? InSync Training is interested in learning more about you! 

We are seeking qualified contractors to join our dynamic production team. Our producers ensure flawless virtual learning events by providing instructional and technical support to facilitators during live learning events, training sessions, and meetings.

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Blend with Intention: Plan for a Successful Blended Learning Campaign 

Posted by Jennifer Hofmann on Feb 7, 2018 1:04:07 PM

01302018 ATD What Works preview video YouTube thumbnail.pngThe term blended learning has come in and out of vogue in corporate training for the last several decades. For so long, in fact, it feels like an old-fashioned term. A term that is not modern enough for the current learning landscape.

The reality is, modern learning strategies, techniques, and technologies seem to be custom designed for blended learning approach. But we need to stop thinking about designing a blend only after the so-called “important” content is developed. As I state in my new book, Blended Learning: What Works in Talent Development (ATD, 2018):

"…modern blended learning is more than sequencing different media and activities that happen to be related by topic. It is about aligning learning objects with the most appropriate instructional strategies, techniques, and technologies, while meeting the needs of the organization and modern learners."

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Topics: Modern Blended Learning, Blended Learning Instructional Design

InSync Training's Top 10 Blogs of 2017

Posted by Jennifer Hofmann on Jan 9, 2018 1:57:19 PM

 27346586_s.jpg2017 was a big year for learning. Organizations focused on looking outside of the traditional learning box, looking to find ways to support learners in every moment of learning need, not just during formal instruction. There was a recognition that learning isn’t over just because the LMS indicates the learner completed a course.

InSync’s top 10 blogs of 2017 largely represent this trend towards learner-centered experiences, providing tools and strategies that enable learner success and continue to support the needs of the business.

Let’s take a quick look at the top 10 blogs from last year, and why they resonated with our readers.

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Topics: Modern Learning

Measuring Your Success as a Modern Learner

Posted by Jennifer Hofmann on Jan 2, 2018 1:00:00 PM

Measuring Your Success

13523418_s.jpgIn other blog posts published previously, we’ve discussed the modern learner – who they are, and how we can best serve them. We know that as modern learners, we take responsibility for much of our learning by creating our own learning pathways, exploring content, and interacting with other learners.

We are essentially curating our own blended learning campaigns, and we end up holding ourselves accountable for a lot of this learning that is taking place.

But how do we know if we are successful?

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Topics: Modern Learning, Personal Learning Networks, Blended Learning Campaigns

Creating Relevant Learning Experiences

Posted by Jennifer Hofmann on Oct 24, 2017 1:00:00 PM

20881398_s.jpgYou are probably familiar with the premise that most of the learning we do is informal.

According to: Training Industry:

The 70:20:10 Model for Learning and Development is a commonly used formula within the training profession to describe the optimal sources of learning by successful managers. It holds that individuals obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others, and 10 percent from formal educational events.

Of course, we know this is just a guideline. The real numbers -- if there are real numbers -- will always vary based on the learning material being taught, the types of interactions our learners have with that material, the characteristics of each individual learner, and how motivated they are to learn.

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Topics: Modern Blended Learning