InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Modern Learning Instructional Design: Strategies, Techniques, and Tech

Posted by Jennifer Hofmann on Mar 8, 2017 12:05:00 PM

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Instructional Strategies EdTech Instructional TechniquesLet’s face it: strategic perpetual learning doesn’t just happen. To have an impact on individuals' personal learning paths, during and outside of formal blended learning campaigns, we need to anticipate the correct moments of learning need and embed content in the flow of work.

If we don’t, learners will find content on their own, and the L&D department will have no influence over the accuracy, or applicability, of the information. We won’t know what people need to learn, or if consistent messages are being shared across our learner population.

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Topics: Instructional Design, 50 Modern Blended Learning Blogs

4 Guiding Principles for Building Trust in Perpetual Learning Environments

Posted by Jennifer Hofmann on Mar 1, 2017 1:20:00 PM

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Perpetual Learning Environment DesignNow more than ever we live in perpetual learning environments. In every waking moment, we are taking in and processing information – learning perpetually.  

Learning Experience Architects need to embrace this perpetual learning cycle, and consider it when designing blended learning campaigns. It’s easy to influence formal learning that takes place in traditional classroom settings, in virtual classrooms, and via required eLearning. The “Push Training Culture” is something we have mastered.

But how do we influence the “Pull Learning Culture,” and encourage learners to utilize content provided by Learning & Development?  

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Topics: 50 Modern Blended Learning Blogs, Perpetual Learning

5 Steps to More Useful Webinars Using Microlearning & Social Networks

Posted by Jennifer Hofmann on Feb 24, 2017 12:15:00 PM

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50149436_s.jpgWhen we introduce a new topic, we often start with a webinar. The ubiquitous technology and common virtual classroom delivery format seems to be an easy way to engage, and teach, a large audience in a short time.

We know the webinar format has its challenges. Generally, potential learners enroll with the best intentions of attending, but understand that a recording will be available if there is a scheduling conflict. Many of us have an email folder containing link after link after link of webinar recordings that we hope to watch one day, when we have the time.

And when learners do attend a live session, they automatically put themselves into a “listen only” mindset; intending to multitask their way through the session with the hope that they will pick up the important points. They don’t have an expectation that they need to participate to absorb the content.

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Topics: Webinars, Social Learning, Microlearning, 50 Modern Blended Learning Blogs

Proving the Value of Blended Learning

Posted by Jennifer Hofmann on Feb 6, 2017 12:05:00 PM

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Value of Blended Learning Two years ago, I made the argument that blended learning represents a true shift in the profession. Since then, blended learning has cemented itself as so much more than a passing fad. But now that blended learning is here to stay, how do we prove its value to our organizations?

Because of its ability to create true skill building for its learners, I embrace and support blends, and suggest you effectively communicate three blended learning truths to your stakeholders to gain buy-in.

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Topics: Blended learning, 50 Modern Blended Learning Blogs

Face Time: Tips for Maximizing the Conference Experience and Your Personal Learning Path

Posted by Jennifer Hofmann on Feb 3, 2017 12:05:00 PM

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Training Conferences Personal Learning Pathways Remember the adage “the cobbler’s children have no shoes?” It’s a reference to the fact that we tend to be so focused on using our expertise and special talents to help others, that we neglect our own needs. 

That is so true for us in the L&D profession. We dedicate our careers to enabling others to be successful while often not managing our own personal learning paths. And when we do focus on our own talent development, we overlook the value of true face time.

Let’s face it, all this virtual, online learning is great. But getting together to learn can be energizing, and fun! An in-person training conference can be a great learning opportunity that keeps you connected to trends, new training approaches, and can expand your personal learning network.

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Topics: Conferences, Personal Learning Networks, 50 Modern Blended Learning Blogs

Creating a Culture of Accountability in the Virtual Classroom

Posted by Jennifer Hofmann on Jan 24, 2017 12:03:00 PM

Access Complete Modern Blended Learning Blog Series and Subscribe Culture of AccountabilityThe virtual classroom has a lot of advantages. We can create a learning environment which promotes interactivity and collaboration among learners. We can deliver a lesson to remote learners with minimal delivery costs. We can easily engage subject matter experts in the learning process.

But even with these advantages, we still have concerns about how effective virual learning is and how to determine if learners are meeting the objectives of the lesson.

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Topics: Virtual Classroom, Virtual Classroom - Facilitation, 50 Modern Blended Learning Blogs

Giving Back to Your Personal Learning Network

Posted by Jennifer Hofmann on Jan 20, 2017 11:46:00 AM

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Last week, we discussed ways to manage your Personal Learning Network (PLN) without becoming overwhelmed. Once you have constructed your personal learning path, and identified the experts, resources, and websites that support your goals, now it’s time to create a plan that maximizes your learning while minimizing distractions.Personal Learning Network

Remember, this is a NETWORK, and that means that information flows in more than one direction.

Almost 20 years ago, I started InSync’s first learning community. The focus was on virtual classrooms, called ‘synchronous’ classrooms back then. It was a listserv called “SyncTrain” (Synchronous Training) with the following tag line: “Get on the Sync Train!”

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Topics: Personal Learning Networks, 50 Modern Blended Learning Blogs

9 Terms That Create the Language of Modern Blended Learning

Posted by Jennifer Hofmann on Jan 16, 2017 11:30:00 AM

Access Complete Modern Blended Learning Blog Series and Subscribe The time has finally come to take the ‘e’ out of eLearning. (Pause for applause...)Language of Modern Blended Learning

Words matter -- especially when trying to communicate new ideas and teach new concepts. Terms like microlearning, virtual classrooms, and mobile learning no longer resonate with our learners.

In this modern learning landscape, the old training language just doesn’t work anymore. Terms like ‘eLearning’ and ‘webinar’ just don’t represent what the modern instructional designer, or Learning Experience Architect, is trying to accomplish.

Their goal is to integrate content, exercises, and assessment, into a seamless curriculum, regardless of what delivery technologies or instructional pedagogies are used.

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Topics: Blended learning, Modern Learning, 50 Modern Blended Learning Blogs

Avoid Social Learning Overload: 9 Techniques for Managing Your PLN

Posted by Jennifer Hofmann on Jan 13, 2017 11:30:00 AM
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On Fridays, this blog series will explore YOU as a modern learner. This doesn't just happen: becoming a successful modern learner means taking an active role in creating, curating, and maintaining your Personal Learning Network (PLN). Social Learning Personal Learning Network

Last week, I discussed how to design your personal learning path, using foundational instructional design techniques. Part of that approach is to identify the experts, websites, social media channels, and other resources that will comprise your Personal Learning Network, or PLN. 

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Topics: Social Learning, Personal Learning Networks, 50 Modern Blended Learning Blogs

Reimagine Your Role: ATD TechKnowledge 2017

Posted by Jennifer Hofmann on Jan 12, 2017 4:00:00 PM

atd techknowledge ATDTK

I'll tell you a secret. I enjoy speaking at ATD TechKnowledge more than I do ATD ICE. The people at this conference are so focused on a common goal - using EdTech to support the learning function. Everyone you talk to has a story to tell and a problem to solve - and I believe I learn more from the attendees then they learn from me!

If you attended and have feedback or would like to continue the conversation reach out to me on Twitter @InSyncJennifer #ATDTK.

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Topics: Blended learning, Conferences, Learning Experience Architect