InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Making Blended Learning Happen

Posted by Jennifer Hofmann on Sep 19, 2017 3:05:29 PM

53325742_s.jpgBlended learning incorporates a variety of ways to deliver learning materials and activities, and selecting delivery approaches is part of the instructional design process.

The approaches you select will depend on who the learners are, what objectives have been developed, what methods of assessing learning you have designed in alignment with those objectives, and whether or not collaboration will enhance the learning experience.

After establishing all of that, we still need to decide where, when, and how this blend of learning is going to be delivered.

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Topics: Blended learning, Modern Blended Learning

Finding Balance in Blended Learning

Posted by Jennifer Hofmann on Sep 12, 2017 1:07:21 PM

43150614_s.jpgIn a recent blog post, we described modern blended learning as the realization of a harmonic balance of instructional, technical, organizational, and delivery components in support of learner engagement and achievement.

In order to find and establish that harmonic balance, we need to start with our learning objectives, consider where, when, and how our learners are learning, and then determine the best way to deliver that learning.

Yes, once again, it all starts with learning objectives.

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Topics: Modern Blended Learning, Blended Learning Instructional Design, Learning Objectives

What's Different About Blended Learning?

Posted by Jennifer Hofmann on Aug 10, 2017 4:08:31 PM

March_2017_What's_different_about_blended_learning_(1).jpg

When it comes down to the nuts and bolts of instructional design, the methodology you use should not be very different when designing a stand-alone traditional classroom course, e-learning module, or a blended learning curriculum. 

The foundational models are the same. We need to analyze needs, design a learning strategy, and develop and implement content. So the framework, or the model, is not different.

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Topics: Modern Blended Learning, Blended Learning Instructional Design

Managing Mindsets: Why it Matters in Modern Blended Learning

Posted by Jennifer Hofmann on May 18, 2017 2:01:46 PM

55072694_s.jpgModern workplace learning professionals wear many hats. Gone are the days of specialization. Our organizations expect us to design, deliver, implement, and manage entire training programs. Learners see us as facilitators, producers, learning guides, subject matter experts (SMEs), and sometimes technical support.

I’ve advocated for a modern title that encompasses all of our responsibilities – the Learning Experience Architect. We’re the hub of modern learning. To make the transition, we have to do more than assign ourselves a new label.

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Topics: Blended learning, Modern Learning, Learning Experience Architect

Types of Learner Engagement in the Virtual Classroom

Posted by Jennifer Hofmann on Apr 6, 2017 1:15:00 PM

20162265_s.jpgRecently, we looked at the two different types of learner engagement we can use in the virtual classroom: interaction and collaboration.

Let’s build on that foundational knowledge with a deep dive into different subtypes of interaction and collaboration, and intelligent ways to use them. 

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Topics: Virtual Classroom, Engagement

Collaboration VS. Interaction: What’s the Difference?

Posted by Jennifer Hofmann on Apr 4, 2017 1:30:00 PM

Interaction and Collaboration for Modern LearningVirtual classroom platforms now include a plethora of tools meant to encourage learner participation. We have whiteboards, breakout rooms, polls, text-based chat. Including them appropriately in our programs positively impacts our modern learners’ experiences. 

One modern learning challenge we face though, is the type of engagement these tools generate: is it interaction or collaboration?

Today we sort through the confusion and define collaboration and interaction, and clarify their relationship with virtual learning events.

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Topics: Virtual Classroom, Collaboration, Virtual Learners, Interaction

What I learned About Modern Learning Writing 50 Blogs in 50 Days

Posted by Jennifer Hofmann on Mar 10, 2017 12:01:00 PM

Access InSync's complete 2017 “50  Modern Blended Learning Blogs" series here.  Subscribe for daily updates.

In early December, I had an idea. To me, it seemed to be a reasonable idea. InSync training was launching a new community of practice in March – the Blended Learning Hub -- and I wanted to emphasize how InSync Training is a credible expert in all things having to do with blended learning. So why not create 50 pieces of modern learning content and push them out to the learning universe? How hard could it be? Modern Learning Community Perpetual Learning

My team knows that when I say, “I’ve got an idea,"they probably need to clear their weekends. But, instead of panicking, the team bought into the idea that this would support our new learning initiative, and entice learning professionals to keep coming back to InSync for valuable insights.

How hard could this be? Harder than I thought.

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Topics: 50 Modern Blended Learning Blogs

Modern Learning Instructional Design: Strategies, Techniques, and Tech

Posted by Jennifer Hofmann on Mar 8, 2017 12:05:00 PM

Access InSync's complete 2017 “50  Modern Blended Learning Blogs" series here.  Subscribe for daily updates.

Instructional Strategies EdTech Instructional TechniquesLet’s face it: strategic perpetual learning doesn’t just happen. To have an impact on individuals' personal learning paths, during and outside of formal blended learning campaigns, we need to anticipate the correct moments of learning need and embed content in the flow of work.

If we don’t, learners will find content on their own, and the L&D department will have no influence over the accuracy, or applicability, of the information. We won’t know what people need to learn, or if consistent messages are being shared across our learner population.

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Topics: Instructional Design, 50 Modern Blended Learning Blogs

4 Guiding Principles for Building Trust in Perpetual Learning Environments

Posted by Jennifer Hofmann on Mar 1, 2017 1:20:00 PM

Access InSync's complete 2017 “50  Modern Blended Learning Blogs" series here.  Subscribe for daily updates.

Perpetual Learning Environment DesignNow more than ever we live in perpetual learning environments. In every waking moment, we are taking in and processing information – learning perpetually.  

Learning Experience Architects need to embrace this perpetual learning cycle, and consider it when designing blended learning campaigns. It’s easy to influence formal learning that takes place in traditional classroom settings, in virtual classrooms, and via required eLearning. The “Push Training Culture” is something we have mastered.

But how do we influence the “Pull Learning Culture,” and encourage learners to utilize content provided by Learning & Development?  

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Topics: 50 Modern Blended Learning Blogs, Perpetual Learning

5 Steps to More Useful Webinars Using Microlearning & Social Networks

Posted by Jennifer Hofmann on Feb 24, 2017 12:15:00 PM

Access InSync's complete 2017 “50  Modern Blended Learning Blogs" series here.  Subscribe for daily updates.

50149436_s.jpgWhen we introduce a new topic, we often start with a webinar. The ubiquitous technology and common virtual classroom delivery format seems to be an easy way to engage, and teach, a large audience in a short time.

We know the webinar format has its challenges. Generally, potential learners enroll with the best intentions of attending, but understand that a recording will be available if there is a scheduling conflict. Many of us have an email folder containing link after link after link of webinar recordings that we hope to watch one day, when we have the time.

And when learners do attend a live session, they automatically put themselves into a “listen only” mindset; intending to multitask their way through the session with the hope that they will pick up the important points. They don’t have an expectation that they need to participate to absorb the content.

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Topics: Webinars, Social Learning, Microlearning, 50 Modern Blended Learning Blogs