InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Managing Mindsets: Why it Matters in Modern Blended Learning

Posted by Jennifer Hofmann on May 18, 2017 2:01:46 PM

55072694_s.jpgModern workplace learning professionals wear many hats. Gone are the days of specialization. Our organizations expect us to design, deliver, implement, and manage entire training programs. Learners see us as facilitators, producers, learning guides, subject matter experts (SMEs), and sometimes technical support.

I’ve advocated for a modern title that encompasses all of our responsibilities – the Learning Experience Architect. We’re the hub of modern learning. To make the transition, we have to do more than assign ourselves a new label.

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Topics: Blended learning, Modern Learning, Learning Experience Architect

Types of Learner Engagement in the Virtual Classroom

Posted by Jennifer Hofmann on Apr 6, 2017 1:15:00 PM

20162265_s.jpgRecently, we looked at the two different types of learner engagement we can use in the virtual classroom: interaction and collaboration.

Let’s build on that foundational knowledge with a deep dive into different subtypes of interaction and collaboration, and intelligent ways to use them. 

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Topics: Virtual Classroom, Engagement

Collaboration VS. Interaction: What’s the Difference?

Posted by Jennifer Hofmann on Apr 4, 2017 1:30:00 PM

Interaction and Collaboration for Modern LearningVirtual classroom platforms now include a plethora of tools meant to encourage learner participation. We have whiteboards, breakout rooms, polls, text-based chat. Including them appropriately in our programs positively impacts our modern learners’ experiences. 

One modern learning challenge we face though, is the type of engagement these tools generate: is it interaction or collaboration?

Today we sort through the confusion and define collaboration and interaction, and clarify their relationship with virtual learning events.

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Topics: Virtual Classroom, Collaboration, Virtual Learners, Interaction

What I learned About Modern Learning Writing 50 Blogs in 50 Days

Posted by Jennifer Hofmann on Mar 10, 2017 12:01:00 PM

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In early December, I had an idea. To me, it seemed to be a reasonable idea. InSync training was launching a new community of practice in March – the Blended Learning Hub -- and I wanted to emphasize how InSync Training is a credible expert in all things having to do with blended learning. So why not create 50 pieces of modern learning content and push them out to the learning universe? How hard could it be? Modern Learning Community Perpetual Learning

My team knows that when I say, “I’ve got an idea,"they probably need to clear their weekends. But, instead of panicking, the team bought into the idea that this would support our new learning initiative, and entice learning professionals to keep coming back to InSync for valuable insights.

How hard could this be? Harder than I thought.

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Topics: 50 Modern Blended Learning Blogs

Modern Learning Instructional Design: Strategies, Techniques, and Tech

Posted by Jennifer Hofmann on Mar 8, 2017 12:05:00 PM

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Instructional Strategies EdTech Instructional TechniquesLet’s face it: strategic perpetual learning doesn’t just happen. To have an impact on individuals' personal learning paths, during and outside of formal blended learning campaigns, we need to anticipate the correct moments of learning need and embed content in the flow of work.

If we don’t, learners will find content on their own, and the L&D department will have no influence over the accuracy, or applicability, of the information. We won’t know what people need to learn, or if consistent messages are being shared across our learner population.

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Topics: Instructional Design, 50 Modern Blended Learning Blogs

4 Guiding Principles for Building Trust in Perpetual Learning Environments

Posted by Jennifer Hofmann on Mar 1, 2017 1:20:00 PM

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Perpetual Learning Environment DesignNow more than ever we live in perpetual learning environments. In every waking moment, we are taking in and processing information – learning perpetually.  

Learning Experience Architects need to embrace this perpetual learning cycle, and consider it when designing blended learning campaigns. It’s easy to influence formal learning that takes place in traditional classroom settings, in virtual classrooms, and via required eLearning. The “Push Training Culture” is something we have mastered.

But how do we influence the “Pull Learning Culture,” and encourage learners to utilize content provided by Learning & Development?  

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Topics: 50 Modern Blended Learning Blogs, Perpetual Learning

5 Steps to More Useful Webinars Using Microlearning & Social Networks

Posted by Jennifer Hofmann on Feb 24, 2017 12:15:00 PM

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50149436_s.jpgWhen we introduce a new topic, we often start with a webinar. The ubiquitous technology and common virtual classroom delivery format seems to be an easy way to engage, and teach, a large audience in a short time.

We know the webinar format has its challenges. Generally, potential learners enroll with the best intentions of attending, but understand that a recording will be available if there is a scheduling conflict. Many of us have an email folder containing link after link after link of webinar recordings that we hope to watch one day, when we have the time.

And when learners do attend a live session, they automatically put themselves into a “listen only” mindset; intending to multitask their way through the session with the hope that they will pick up the important points. They don’t have an expectation that they need to participate to absorb the content.

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Topics: Webinars, Social Learning, Microlearning, 50 Modern Blended Learning Blogs

Proving the Value of Blended Learning

Posted by Jennifer Hofmann on Feb 6, 2017 12:05:00 PM

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Value of Blended Learning Two years ago, I made the argument that blended learning represents a true shift in the profession. Since then, blended learning has cemented itself as so much more than a passing fad. But now that blended learning is here to stay, how do we prove its value to our organizations?

Because of its ability to create true skill building for its learners, I embrace and support blends, and suggest you effectively communicate three blended learning truths to your stakeholders to gain buy-in.

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Topics: Blended learning, 50 Modern Blended Learning Blogs

Face Time: Tips for Maximizing the Conference Experience and Your Personal Learning Path

Posted by Jennifer Hofmann on Feb 3, 2017 12:05:00 PM

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Training Conferences Personal Learning Pathways Remember the adage “the cobbler’s children have no shoes?” It’s a reference to the fact that we tend to be so focused on using our expertise and special talents to help others, that we neglect our own needs. 

That is so true for us in the L&D profession. We dedicate our careers to enabling others to be successful while often not managing our own personal learning paths. And when we do focus on our own talent development, we overlook the value of true face time.

Let’s face it, all this virtual, online learning is great. But getting together to learn can be energizing, and fun! An in-person training conference can be a great learning opportunity that keeps you connected to trends, new training approaches, and can expand your personal learning network.

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Topics: Conferences, Personal Learning Networks, 50 Modern Blended Learning Blogs

Creating a Culture of Accountability in the Virtual Classroom

Posted by Jennifer Hofmann on Jan 24, 2017 12:03:00 PM

Access Complete Modern Blended Learning Blog Series and Subscribe Culture of AccountabilityThe virtual classroom has a lot of advantages. We can create a learning environment which promotes interactivity and collaboration among learners. We can deliver a lesson to remote learners with minimal delivery costs. We can easily engage subject matter experts in the learning process.

But even with these advantages, we still have concerns about how effective virual learning is and how to determine if learners are meeting the objectives of the lesson.

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Topics: Virtual Classroom, Virtual Classroom - Facilitation, 50 Modern Blended Learning Blogs