Recording - Talk to the Elephant: Designing for Behavior Change

Posted by InSync Training on Jun 15, 2016 12:31:31 PM

June 14, 2016

Instructor: Julie Dirksen

Insyncbyte20

Frequently, learning design is about showing people how to do the right things, but actually getting them to change behavior can be another challenge. It’s particularly challenging to get people to change those intractable habits and behaviors that we all struggle to avoid, despite the wealth of available information about better choices.

This means that, as design professionals, we need to know all we can about designing for real behavior change, including using techniques from the fields of motivation, neuroscience, behavioral economics, behavioral psychology, persuasive technology, user experience, and even game design.

In this session, you will learn:

  • How to identify and understand the barriers to behavior change
  • Ways to design solutions that don’t just inform learners, but inspire behavior change
  • How to use specific models and techniques for designing a change effort

Topics: InSync BYTE Recording, Recordings