Should you add “content strategist” to your modern learning repertoire? Learning and Development practitioners hear about emerging trends and “mission-critical” professional development regularly.
However the idea of including one more responsibility to an already full roster of responsibility likely won’t wind up on the top of your to-do list.
But David Dylan Thomas believes including content strategy to your go-to processes improves the results of your design projects. While speaking with Modern Learning on the Air host Phylise Banner, David shared,
“Content strategy is, at its core, a plan that uses content to achieve a specific goal… and in blended learning, the weapon of choice is content. I’m either standing up at a podium talking to you or I’m giving you a textbook. But at the end of the day, I am using content to try to help you understand something”
Shifting your perspective of content as “a means to an end” to a profound and powerful weapon that can improve performance allows for greater potential success. Whether you just joined the industry, or you have twenty years of experience designing and delivering impactful learning, the idea of content strategy may help you innovate and improve your approach.
Click here to listen to the entire episode of Modern Learning on the Air to hear David Dylan Thomas answer critical modern learning questions, including:
- How can you incorporate stories and storytelling into your blended learning approach?
- Should L&D professionals consider and adapt to learner emotion?
- When and how do we measure the effectiveness of our training programs?
- How do we get our learners to share their stories and use that as a form of engagement, learner engagement?
As the resident expert in your organization, leveraging the answers to these questions enable you to provide the context and structure around new and existing training content, enabling learners to build the skills they need for on-the-job success. Does it get more professionally rewarding than that?