Images are shown to improve engagement. Though, images that only represent or speak to a small portion of your learner audience, may drive potential users away.
Getty Images research shows that nearly 80% of people globally believe it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising. They expect companies to do a better job at capturing people's true lifestyles and cultures.
Visuals draw on implicit knowledge, things we already know without thinking about the fact that we know it. And this is largely cultural (e.g. wedding dresses are white, an owl means wisdom). They also evoke emotions based on past experience and context.
To create culturally inclusive visuals, you have to bring your assumptions to the surface in order to find culturally appropriate ways of communicating the same idea.
Click below to download our Cultural Inclusivity Checklist for Presentation Visuals to help you evaluate your virtual classroom visuals.