Daniel Foster, the strategy lead for the Snagit application at TechSmith, believes the best learning professionals think like dirty marketers.
But what does that mean exactly? It requires us to apply concepts from the best marketing campaigns to our training programs, to prove the value of the experience to our learners. Listen in as Daniel shares a six-step framework for achieving this goal.
Phylise Banner, host of Modern Learning on the Air, talks with Daniel and they go through his six-step process to achieve this goal in this insightful podcast episode. Listen and learn:
- The definition of learning pro as dirty marketer
- A six-step framework for gaining learners’ attention
- How “what’s in it for me (WIIFM)” and curation play a key role in modern learning
- The inherent power of learner curiosity
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