InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Motivation Revisited – Getting Learners to the Virtual Classroom is a Shared Responsibility

Posted by Jennifer Hofmann on Feb 12, 2019 11:37:40 AM

40446014_sDesigning and delivering an engaging learning experience is an effective way of keeping people in the virtual learning experience once they've started, but getting people to enroll and attend in the first place is a matter of motivation.

Motivation is an entirely different animal than engagement, and as learning professionals, it's our responsibility to "set the stage" such that learners show up ready to engage. 

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Topics: Facilitation, Virtual Classroom - Facilitation, Engagement, Motivation, Learner Experience, Virtual Training

Going Global: Expanding YOUR Personal Learning Network (Curated Resources)

Posted by Jennifer Hofmann on Jan 31, 2019 12:28:47 PM

13865905_sThis month, we spent a lot of time addressing how your organization can implement a global learning initiative. We discussed that the winning formula for going global is finding the right balance between content and people, and then identifying how to connect content and people throughout instructional design and training delivery processes.

Learning how to take your training programs global isn’t easy. It takes personal evolution from instructional designer or project manager to becoming a learning experience architect. And this change requires an investment in your own professional development. You need to understand the business of learning, modern design technologies and strategies, and be able to identify opportunities for collaboration that make sense.

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Topics: Global Virtual Classroom, Personal Learning Networks

Going Global: Curating a Personal Learning Plan for Success

Posted by Jennifer Hofmann on Jan 24, 2019 9:00:00 AM

111307429_sGoing global is a big job.

Before you volunteer to lead a global training implementation, it might be time to inventory your own skills. 

Chances are, you are not an expert at every piece of implementing a global project. (If you are, feel free to drop me a note!)

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Topics: Personal Learning Networks

Going Global - Myth: Leading a Global Training Project Is as Easy as 1-2-3

Posted by Jennifer Hofmann on Jan 17, 2019 9:00:00 AM

26034744_sOkay. Not really. Leading a global training project takes more than being an instructional designer or a trainer or even a project manager. I've identified three critical steps to leading a successful global training project:  

  1. Evolving your role into a learning experience architect. 
  2. Mastering how to connect people and content in a way that meets the needs of the business and the learners.  
  3. Creating a plan that addresses the complexity of a global rollout
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Topics: Blended learning, Virtual Classroom, Global Virtual Classroom, Learning Experience Architect, Personal Learning Networks, Blended Learning Campaigns, Virtual Training

Going Global: The Winning Formula for Virtual Training and Blended Learning Success

Posted by Jennifer Hofmann on Jan 8, 2019 4:03:34 PM

Blog graphicA global training implementation is much more complex than a blended learning solution designed for one country or for one region. Managing learner schedules, understanding the impact of regionalization, and getting content out in the most appropriate way are just some of the considerations the learning architect needs to consider.

A global program will probably be a blend. However, the old metaphor of a blended learning solution being a recipe, where you need to combine the right ingredients to get the right results, is not powerful enough to support the needs of modern organizations. Modern blended learning is more accurately described as a formula: combining the right elements in different ways to achieve a balance that meets the needs of all the stakeholders within the organization.

It’s really about chemistry.

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Topics: Blended learning, Virtual Classroom, Global Virtual Classroom, Virtual Training

Planning for Natural Disasters and Their Impact on Virtual Sessions

Posted by Jennifer Hofmann on Sep 11, 2018 10:06:10 PM

39760962_sAt InSync, we often talk about mitigating virtual classroom disasters with preparation and planning. With a solid plan, we can avoid most “virtual training emergencies.”

Hurricane Florence reminds us that there are indeed true emergencies that impact our families, our safety, and our livelihoods.

Teamwork is more important than ever in the wake of a natural disaster. With so many of our team members and our client facilitators working from remote locations, it’s critical to identify who might be potentially in the storm’s path, and find ways to proactively support them so they can focus on what is truly important.

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Topics: Virtual Teams

Defining the Modern Learner Experience

Posted by Jennifer Hofmann on Jun 11, 2018 12:40:45 PM

102059427_sWhen designing and delivering content, we need to balance five elements of the learner experience: technology, design, people, place, and time.

In order to achieve this balance, we need to focus on the learner experience. We need to define and leverage how learning is structured, including when it is taking place, where it is taking place, and how it is being delivered.

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Topics: Modern Blended Learning, Blended Learning Instructional Design, Modern Learners

Preview: Blended Learning in Practice

Posted by Jennifer Hofmann on May 24, 2018 1:36:27 PM

eLearning Guild Blended Learning in Practice report preview

Are your organization's programs ready for the future? Has the instructional design approach you use evolved to support and actively engage modern learners? What implementation process works best when introducing this innovative, flexible methodology? 

Ultimately, effective blends rely on addressing all moments of learning need and modeling the way work happens today. And while learning professionals and researchers alike have identified proven benefits, stakeholders correctly point out that risks logically follow widespread change.

I'm pleased to collaborate with eLearning Guild to answer these questions and address these realities in my new report, Blended Learning in Practice.

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Topics: Modern Blended Learning

6 Signs Your L&D Strategy is Living in the Past

Posted by Jennifer Hofmann on Mar 22, 2018 1:00:00 PM

27698478_s.jpgIt’s very exciting to learn about and invest in the latest trends in educational technology. Who among us hasn’t been swept up by the allure of gamification, the promise of curation, and a desire to embed microlearning at every conceivable moment of learning need? 

No matter how enticing these new ideas might be, we are always (rightly) concerned about adoption. If we don’t implement well, these new technologies and instructional strategies will seem like just the latest trend, easily ignored while we all default to our normal, familiar learning mode: instructor-led. 

And, people are generally happy with that. We know how to learn in a classroom. We know how to teach in a classroom. 

It takes a modern learning culture to support modern educational technologies and instructional techniques. Unfortunately, many organizations are living in the past. While training success doesn’t depend on deploying the latest trends, and outdated learning culture can hinder employee, program, and organizational success.  

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Topics: Modern Learning Culture, Learning and Development, Modern Workplace, Modern Blended Learning, Modern Learners

New for eLearning Guild! Microlearning in the Virtual Classroom

Posted by Jennifer Hofmann on Mar 20, 2018 1:00:00 PM

guild-logo-header-1.pngVirtual classroom learning and microlearning have become commonplace in corporate training. Both options adapt beautifully to the modern classroom, which strives for adaptability, flexibility, and accessibility. At face-value, though, the connection between this EdTech option and this design model seems ambiguous at best.

As training professionals, we do our best to keep up with current trends in the field. We attend webinars to learn about design thinking, go to conference presentations on the latest thinking about augmented reality and training. And subscribe to blogs that promise to bring is everything we know about hot topics like mobile learning and gamification. 

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Topics: Microlearning, Modern Classroom