InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

Examples of Advanced Virtual Classroom Facilitation Techniques: From Good to ... EXCEPTIONAL

Posted by Jennifer Hofmann on Aug 3, 2021 9:39:54 AM

08022021 Newsletter Blog From Good to ExceptionalIf you are a good virtual facilitator (and after the year we have all had, I bet you are!), you have quite a few enviable skills! You’ve mastered the basics of how to teach virtually and have mastered your virtual classroom platform. (Webex® Training Center, Adobe® Connect™, Zoom, MS Teams, etc.). You consider the principles of adult learning throughout every delivery. You manage the entire experience. And so much more!

As many organizations shift to “Virtual First” as a training strategy, “good” isn’t “good enough” anymore. Facilitators need to work towards becoming exceptional at their craft. This means connecting content with people through technology. But technology is still a tool. Learning in the virtual classroom is about making connections between people. If that wasn’t important, all content could be self-paced.

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Topics: Virtual Classroom - Facilitation, Modern Learners, Learner Engagement

Scenario Based Learning & The Virtual Classroom

Posted by Jennifer Hofmann on Jul 28, 2021 1:45:00 PM

07282021 Blog Scenario Based Learning The pandemic, among many of its impacts on the learning and development community, mandated a rapid shift to virtual live learning. The past year’s experience has proven that virtual classrooms are an effective part of an organization’s training strategy. Moving forward, we need to be able to reach learners wherever they are with meaningful, effective learning experiences, and the virtual classroom helps make that happen.

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Topics: Virtual Classroom - Instructional Design, Scenario-Based Learning, Virtual Training

Change the Learning Culture to Improve Virtual Training Success

Posted by Jennifer Hofmann on Jul 23, 2021 12:30:00 PM

07212021 Blog Change the Learning CultureThis post is part of an occasional series “Advice from the Virtual Trenches” where we share real lessons learned when virtual and blended learning didn’t go as planned.

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Topics: Modern Learning Culture, Advice From The Virtual Trenches

4 Steps to Prepare For And Survive Virtual Classroom Tech “Disasters”

Posted by Jennifer Hofmann on Jul 7, 2021 12:29:33 AM

07072021 Blog - Disaster Recovery ProcessWhen facilitating a virtual event, the facilitator has three jobs:

  1. Foster environmental engagement by creating a place where people can and want to learn.
  2. Stimulate intellectual engagement by encouraging learner curiosity and emphasizing content relevance and applicability.
  3. Foster emotional engagement by enabling learners to feel good about the experience.
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Topics: Virtual Classroom - Facilitation, Virtual Classroom - Production, Virtual Classroom - Best Practices

5 Reasons to Invest in Certifying Your Team as Virtual Training Professionals

Posted by Jennifer Hofmann on Jun 2, 2021 12:34:55 AM

06022021 Newsletter Blog - 5 Reasons to CertifySince March of 2020, learning and development teams have been rushing to move their face-to-face content to virtual platforms like Zoom, Webex, MS Teams, and Adobe Connect.

At first, this wholesale conversion to virtual was a stop gap measure. The focus was getting the content online temporarily - just for the few months while we were working at home. But a few months turned into a year and a half! As corporations are contemplating bringing workers back into the office (or not), they are also considering what role virtual classrooms will play in their long-term learning strategy. (Spoiler – InSync’s clients tell us virtual training will continue to play a much bigger role than it did pre-pandemic!)

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Topics: Virtual Classroom - Instructional Design, Virtual Classroom - Facilitation, Virtual Classroom - Production

The 3 Essential Elements That Help Global Virtual Training Implementations Succeed

Posted by Jennifer Hofmann on May 12, 2021 8:00:00 AM

05122021 Essential Elements BlogA global training implementation is much more complex than a blended learning solution designed for one country or for one region. Managing learner schedules, understanding the impact of regionalization, and getting content out in the most appropriate way are just some of the considerations the learning architect needs to consider.

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Topics: Global Virtual Classroom, Modern Blended Learning, Modern Learners

Going Global: The Winning Formula for Virtual Training Across the Enterprise

Posted by Jennifer Hofmann on Apr 6, 2021 11:42:51 AM

04062021 Blog Going Global - The Winning FormulaOnce the COVID pandemic shut down offices and quarantined us in our homes, virtual training exploded overnight.   According to, the transformation to digital has been rapid in all areas, but the progression in L&D to the virtual classroom over the past 12 months is arguably greater than that seen over the last 10 years.

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Topics: Global Virtual Classroom, Learner Engagement

Facilitators Can Nurture Emotional Engagement in the Virtual Classroom

Posted by Jennifer Hofmann on Mar 10, 2021 7:00:00 AM

Nothing changed our workplace more, and more quickly, than the Covid-19 pandemic, and we all need coping skills to keep up. Facilitators need to be especially vigilant in order to ensure their learners are positively connected to the learning experience. 

Karen Vieth revisits  “Seven Facilitation Techniques That Nurture Emotional Engagement in the Virtual Classroom” in our Virtually There session Emotional Intelligence and Engaging Your Audience in the Virtual Classroom. on March 10. She ties EMOTIONAL ENGAGEMENT to EMOTIONAL INTELLIGENCE, and discusses how important it is to the workplace, providing techniques to help facilitators nurture emotional engagement.


Read the blog below, originally published in 2019, to learn more about how effective learning involves an emotional component.

how to nurture emotional engagement in the virtual classroom

This is the third installment in a series that explores actionable approaches virtual classroom facilitators can use to improve learner engagement through purposeful facilitation using InSync's InQuire Engagement FrameworkTM .

We often frame corporate training as a compulsory process: complete these requirements and move on to the next task. It's a reinforcement of a "Push" learning culture that is content-centric, and not a personal experience.

Effective learning involves an emotional component. Employees want to do well on the job. They hope to have the skills required to meet their goals. They stress about balancing their professional responsibilities while upskilling. The training function has an obligation to recognize these emotions, and facilitators can improve virtual training experiences by addressing them in their delivery approach.

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Topics: Virtual Classroom - Facilitation, Advanced Facilitation Learner Engagement Series

Our Top 5 Reasons Why We Celebrate Instructional Designers

Posted by Jennifer Hofmann on Mar 2, 2021 12:46:37 PM

03022021 Blog Post - Instructional DesignersOn March 17, InSync celebrates Instructional Designers!

Have you thanked your instructional designer today? You really should. Instructional designers are the unsung heroes of the learning and development field. The job description for a designer has changed so much in the last decade. As we’ve introduced new instructional strategies, techniques, and technologies to our training toolbox, it’s been the instructional designers on the front line learning how to develop content in new platforms, how to engage learners with technology, and making the business case to invest (or not invest) in the latest and greatest EdTech trend.

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Topics: Virtual Classroom - Instructional Design, EdTech, Gamification & Game-Based Learning

Why Go Live? Accountability & Shared Purpose in the Virtual Classroom

Posted by Jennifer Hofmann on Feb 2, 2021 12:32:50 PM

02022021 Why Go Live? The Importance of Accountability and Shared PurposeIt’s 7:30 AM on a Monday morning. I’m logged in to a Zoom call with 22 strangers. A scattering of novelists. A few bloggers. Two high school students working on homework. Some folks recording podcasts. And at least one person working on their taxes.

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Topics: Virtual Collaboration, Environmental Engagement, Intellectual Engagement