InSync Training

Jennifer Hofmann

Jennifer Hofmann
Jennifer Hofmann is the president of InSync Training, LLC, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th Fastest Growing Education Company in the US (2013). Hofmann is a recognized thought leader in the field of synchronous learning. She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (Pfeiffer, 2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (Pfeiffer, 2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (Brandon Hall, 2005). Additionally, she is a chapter contributor to The Handbook of Blended Learning (Pfeiffer, 2006), The AMA Handbook of E-Learning (The American Management Association, 2003), and The ASTD Handbook for Workplace Learning Professionals (ASTD, 2008). She has most recently co-authored, with Dr. Nanette Miner, Tailored Learning: Designing the Blend That Fits (ASTD, 2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.
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Recent Posts

5 Reasons to Design Blended Learning Using a Campaign Approach

Posted by Jennifer Hofmann on May 15, 2019 11:32:07 AM

27015517_sWith plenty of new instructional strategies, techniques, and technologies available to us to create modern learning, it seems creating a comprehensive and instructionally sound blended learning solution should be fairly easy.

But it’s not.

Simply stringing together a bunch of learning assets into the curriculum isn’t enough to encourage individuals to complete the blend. That’s because blended learning is much more than content associated with a common theme. Blended learning should create a purposeful learning journey; a journey in which the traveler recognizes the value of each step along the way.

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Topics: Modern Blended Learning, Blended Learning Campaigns, Blended Learning Instructional Design, Learning Campaign Blueprints

A Lesson About Workflow Learning from a Teenage Chef

Posted by Jennifer Hofmann on Apr 16, 2019 9:30:00 AM

15720156_sWorkflow learning is something we're starting to hear a lot about. It's the concept of embedding content into the flow of work at each moment of learning need.

I think this is a great idea. But it’s not really new.  Our children are already doing this.

And, as is typical, they can't believe we haven't been taking advantage of all of the technology available to us to support our workflow all along. (Admittedly, they aren’t using these words.)

I’ll share a personal example.

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Topics: Modern Learning, Workflow Learning

Aligning Learning Outcomes with Business Outcomes: Curated Resources for your PLN

Posted by Jennifer Hofmann on Apr 9, 2019 10:00:00 AM

58943637_sEvaluation of digital learning programs, (when it happens!), often focuses on the technology or the process. Was the virtual classroom technology appropriate? Did you complete the eLearning? Did you download the infographic?

These types of questions don’t often provide satisfying results!  

Instead of looking at technology and process, we should be evaluating results. Who cares if content is delivered in a traditional classroom or a virtual classroom, as long as the results align with the business need?

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Topics: Evaluation Strategy, Curated Resources

What’s Your Story? Narratives in Blended Learning

Posted by Jennifer Hofmann on Apr 2, 2019 9:19:22 AM

43781449_sIf you were unfamiliar with L. Frank Baum’s Wizard of Oz and read a description of the elements of the story, you’d likely see a list something like the following:

  • a haunted castle with flying monkeys, a poppy field
  • a tornado in Kansas, a village populated by wee folk
  • a forest of talking foul-tempered trees
  • a cornfield with a sentient scarecrow
  • and a yellow brick road (YBR for short).
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Topics: Microlearning, Content Curation, Storytelling, Blended Learning Instructional Design, Course Maps, digital learning

Are Time & Collaboration the Most Valuable Training Commodities?

Posted by Jennifer Hofmann on Mar 28, 2019 12:32:06 PM

40911622_sThis weekend I had the luxury to catch up on some reading. Well, not just reading. There was a podcast, a whitepaper, the (digital) newspaper… in other words, it was a good weekend.

Some of the media I consumed was related to the learning and development industry, some was not. I was trying to give myself a break from work by engaging what intellectual bandwidth I had left at the end of the week in less heady content.

But, as is often the case, even the non-work-related content came back to learning and educational technology.

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Topics: Learning and Development, Modern Workplace, Curated Resources

Advice From the Virtual Trenches – Virtual Training Success Might Mean Changing the Learning Culture

Posted by Jennifer Hofmann on Mar 5, 2019 9:32:33 AM

46569337_sThis post is part of an occasional series “Advice from the Virtual Trenches” where we share real lessons learned when virtual and blended learning didn’t go as planned.

Virtual classrooms have been available to training organizations for over 20 years. As someone who has specialized in this domain during that entire time, I tend to forget that not every organization has adopted virtual training as an acceptable alternative to more traditional approaches.

I was definitely reminded of this recently when we worked with a global organization to implement their first substantive virtual training project.

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Topics: Modern Learning Culture, Modern Workplace, Modern Blended Learning

Learner Motivation & Engagement: Curated Resources for your PLN

Posted by Jennifer Hofmann on Feb 26, 2019 9:00:00 AM

35301687_sThis month we’ve focused on the relationship between engagement and motivation. Chip Dye discussed how engagement is what keeps people in class, and I responded with a post that proposed learner motivation gets learners to class in the first place. 

This month I’ve read articles, listened to podcasts, and filled up my Kindle. What really stood out is that I learned so much from other fields about how to motivate modern learners. I found this self-guided learning process engaging 😊. 

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Topics: Engagement, Motivation

3 Advanced Facilitation Techniques that Lead to Virtual Classroom Success

Posted by Jennifer Hofmann on Feb 19, 2019 11:38:55 AM

7635486_sAdoption of virtual classrooms for training delivery has become a critical component of an organization’s learning strategy. Unfortunately, we’ve been delivering one-way webinars for so long, it is difficult for facilitators to make the transition to a more collaborative instructional approach. 

New facilitators need to start with the basics, including being able to:

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Topics: Facilitation, Virtual Classroom - Facilitation, Global Virtual Classroom, Advanced Facilitation

Motivation Revisited – Getting Learners to the Virtual Classroom is a Shared Responsibility

Posted by Jennifer Hofmann on Feb 12, 2019 11:37:40 AM

40446014_sDesigning and delivering an engaging learning experience is an effective way of keeping people in the virtual learning experience once they've started, but getting people to enroll and attend in the first place is a matter of motivation.

Motivation is an entirely different animal than engagement, and as learning professionals, it's our responsibility to "set the stage" such that learners show up ready to engage. 

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Topics: Facilitation, Virtual Classroom - Facilitation, Engagement, Motivation, Learner Experience, Virtual Training

Going Global: Expanding YOUR Personal Learning Network (Curated Resources)

Posted by Jennifer Hofmann on Jan 31, 2019 12:28:47 PM

13865905_sThis month, we spent a lot of time addressing how your organization can implement a global learning initiative. We discussed that the winning formula for going global is finding the right balance between content and people, and then identifying how to connect content and people throughout instructional design and training delivery processes.

Learning how to take your training programs global isn’t easy. It takes personal evolution from instructional designer or project manager to becoming a learning experience architect. And this change requires an investment in your own professional development. You need to understand the business of learning, modern design technologies and strategies, and be able to identify opportunities for collaboration that make sense.

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Topics: Global Virtual Classroom, Personal Learning Networks